Sales Conversations That Convert (A Small Business Workshop)

What is a Small Business Workshop?
This three-part series provides in-depth, hands-on training for small business owners and their staff. With small class sizes, the workshops foster interactive discussions, practical learning, and valuable peer-to-peer connections. While the series is designed as a three-part program, attendance at all sessions is not required. Each session is designed to deliver actionable takeaways on its specific topic.

Sales Conversations That Convert 

This program is designed for anyone involved in customer engagement. Research shows that while many business owners and professionals excel at explaining their products or services, they often struggle to engage customers and secure commitments to purchase. Sales Conversations That Convert addresses this challenge by helping participants build confidence and competence in engaging customers, ultimately enhancing their sales effectiveness.

The program is structured into three sessions, each featuring instruction, simulations, and exercises to develop practical skills for more effective business conversations. Participants will gain tools to drive sales, shorten sales cycles, and achieve faster revenue growth.

• Session #1: Opening Conversations with Purpose (February 13)

This session focuses on opening conversations effectively, discovering customer needs, and actively listening. Participants will learn to transition from initial greetings to creating purposeful openings that align customer needs with solutions. Emphasis will be placed on asking the right questions and listening for key insights to set the foundation for successful conversations.

• Session #2: Overcoming Obstacles and Securing Commitment (March 20)

In this session, participants will develop the skills to address customer obstacles and gain commitment. By learning to navigate indifference, misunderstandings, and skepticism, attendees will enhance their ability to connect with clients and drive sales. This session equips participants with strategies to overcome objections and move conversations toward successful outcomes.

• Session #3: Peer-to-Peer Roundtable and Skills Application (April 23)

The final session provides an opportunity for participants to discuss what they’ve learned, share successes, and identify areas for further improvement. A peer-to-peer roundtable encourages collaboration and organic mentorship. Attendees will also complete a hands-on exercise to integrate all the skills from the program into a real-world business scenario.

Sales Conversations That Convert empowers participants to turn conversations into meaningful customer engagement and increased sales success.