Small Business Academy

What is the Small Business Academy? 
The Small Business Academy is aimed at empowering local business owners in Williamson County. Designed in collaboration with the Small Business Council, this academy offers monthly sessions covering essential topics such as customer advocacy, financing strategies, effective problem solving, budget-friendly marketing, and social media trends. Don’t miss this opportunity to gain valuable insights and connect with fellow entrepreneurs.

Marketing That Works: High-Impact Strategies for Business Owners
Join Ahsan Irshad, owner of AlphaGraphics Brentwood, for an empowering session that cuts through the noise and delivers actionable marketing strategies proven to drive results. With over 20 years of experience managing global brands and a track record of boosting small business growth by 30% in just one year since acquisition Ahsan brings practical insights that any business owner can apply.
This session will cover:

• Core Marketing Essentials: Key concepts every business owner should know— what you’re selling, your ideal audience, and choosing the right channel, all geared toward building Top-of-Mind Awareness for your brand.
• Crafting Your Marketing Strategy: Real-world examples of how to, copy with pride, select effective channels, set purposeful goals, adapt quickly, and prioritize customer experience for lasting impact, marketing that brings real value. 

Don't miss the opportunity to be part of this exciting discussion with your fellow business owners in Middle Tennessee.